Spielwarenmesse is the world’s leading trade fair dedicated to the toy, leisure, and children’s products sector. Every year, the German city of Nuremberg becomes the meeting point where manufacturers, distributors, and professionals from all over the world gather to discover the latest trends, innovations, and product launches in the toy market.
Participating in Spielwarenmesse is a unique opportunity for brands looking to strengthen their international presence, present new products, and connect with key players in the industry. The event combines business, creativity, and excitement, becoming a space where products come to life and ideas are transformed into tangible experiences.
We understand the importance of this trade fair for our clients. That is why we design stands that not only stand out visually, but also reflect the essence of each brand and its ability to inspire, play, and excite.
Innovation, creativity, and trends at Spielwarenmesse
Each edition of Spielwarenmesse sets the pace for the global toy industry. More than 2,500 exhibitors and professional visitors from over 130 countries come to Nuremberg to discover the new products that will define the upcoming season. Over five intense days, the city’s exhibition center is transformed into a vast showcase where the latest industry innovations are presented, from classic toys to technological innovations, international licenses, baby products, and entertainment items that will shape trends throughout the year.
This event stands out not only for its scale, but also for its strong focus on innovation. Thematic areas such as “Toy Trends” and the “New Product Gallery” allow visitors to discover pioneering concepts and connect with emerging companies that bring a fresh vision to the sector.
One of the most highly valued sections of Spielwarenmesse is the Toy Business Forum, which celebrates its 20th anniversary in its 2025 edition. The forum has recently been redesigned to offer a more dynamic and interactive approach, integrating formats such as “ToyPitch” (new product presentations to the press and buyers), live podcasts, a “Startup Area,” and discussions on trends, sustainability, digitalization, artificial intelligence applied to the toy industry, kidults, licensing, retail, and more.
We know that the Spielwarenmesse audience values authenticity, innovation, and creativity. That is why we adapt each project to the personality and values of your brand, combining materials, colors, and shapes that effectively communicate your value proposition.
We design and build your stand for Spielwarenmesse
At Elephant Projects, we are passionate about exhibition design and the creation of spaces that connect with emotions. We know that at Spielwarenmesse, every stand must tell a story, reflect brand identity, and deliver a memorable experience to visitors.
We take care of the entire process: from design conceptualization and technical planning to manufacturing, transport, and installation at the Nuremberg exhibition venue. Our goal is to ensure that your participation in Spielwarenmesse is smooth, professional, and hassle-free.
We work closely with you to understand your message, your business objectives, and how you want to present your products. On that basis, we design a stand that combines creativity, functionality, and strategy, ensuring that your brand stands out among thousands of exhibitors.
Let’s make your brand shine at Spielwarenmesse
Spielwarenmesse is much more than a trade fair; it is a universe of ideas, emotions, and opportunities. Taking part with a professionally designed stand is the best way to stand out and connect with those who share your passion for creativity and play.
At Elephant Projects, we design and build spaces that inspire, surprise, and deliver results. If you are planning to participate in the next edition of Spielwarenmesse, get in touch with us.
Together, we will create a stand that captures attention, conveys your message, and turns your presence at the trade fair into an unforgettable experience.
