Within the framework of IFFA Frankfurt, we designed for Prosur a space that transforms its claim “Get it Natural” into a tangible experience. The architecture is based on a metal grid varnished in black and yellow, organizing circulation, tasting areas, and meeting points, and is clad with methacrylate panels featuring semi-transparent yellow vinyl. Four cubes are designed as lightboxes backlit on five sides (lateral faces and base), creating a continuous visual beacon towards the aisle and reinforcing the brand narrative.
The layout integrates an operational bar, counter, glass-enclosed office for agile meetings, and a fully equipped storage area (worktop, shelving, island, refrigerators, sink, and wardrobe), ensuring an efficient workflow between hospitality, product, and the sales team. The partition wall combines lacquered carpentry up to 2.50 m with black fabric up to 5 m for acoustic and visual control, while the yellow PVC curtain in the bar area adds rhythm and guides circulation.
From a branding perspective, the corporate yellow was unified across all elements (Pantone 102C / RAL 1026), supported by a high-contrast material palette: 144 m² of two-tone vinyl flooring, 170 m² of lacquered carpentry (black/yellow), 300 linear meters of 10×10 metal profile, 80 m² of methacrylate, and a graphic system combining white/printed backlight with cut and printed vinyl. The result is a clean and powerful canvas that maximizes legibility and visibility from a distance.
The audiovisual ecosystem is structured around a suspended 5 × 2.5 m videowall that orchestrates brand content, reinforced by four 60” screens and precision lighting: 42 adjustable track spotlights, 7 slim spotlights, perimeter LED lighting for signage, and LED modules sized for 135 m² of lightbox. This combination ensures contrast, depth, and impeccable message readability from any angle within the hall.
Result: a corporate stand with the soul of a street brand—organized, vibrant, and highly photogenic—that leverages color, light, and modularity to amplify Prosur’s natural positioning and accelerate commercial engagement at the trade fair.#ExperienceTheFuture | Design and execution by Elephant Projects
Where technology and architecture merge to create memorable realities
