For Atalant at K Düsseldorf, we developed a two-level, technology-driven corporate stand conceived as a brand and business hub that combines visual impact, smooth visitor flow, and maximum meeting capacity. The proposal stands out from a distance thanks to a large suspended banner and a circular structure with LED screens, enveloping the space with dynamic messaging and reinforcing the “Made for responding” positioning. Inside, the layout is organized as an open plan with networking, demonstration, and hospitality areas.
The architecture blends corporate white and blue with wood-effect melamine to add warmth, supported by scenic lighting that defines volumes, guides circulation, and enhances the premium feel. As an iconic feature, the stand includes a 3.5 × 2 m transparent videowall on a blue platform with perimeter LED lighting, complemented by four 55” TVs for technical and commercial content. The program is completed with four meeting rooms (two for 6–8 people and two for 8–10), which can be connected via accordion-style partitions to adapt capacity as needed, as well as a fully equipped storage/kitchen area to support the team throughout the event.
From a construction standpoint, the project features raised flooring (240 m² in wood + 35 m² in blue), extensive carpentry (lacquered finishes and melamines), integration of a green wall, and a truss system with tensioned signage ensuring 360° visibility. The result is a highly versatile space: capable of attracting, engaging, and organizing high-value meetings while conveying innovation and solidity in a highly competitive industrial environment.
