With an elegant and organic architectural design, the Isabel Alonso stand stood out at Fruit Attraction for its thematic corporate approach, creating an environment that combined nature, sustainability, and hospitality. Within a 128 m² space, vertical greenery, elevated plant elements, and warm wood finishes were integrated, projecting an image aligned with values of responsible logistics and environmental commitment.
The stand was conceived as an immersive experience for visitors and clients, featuring a double-height layout that included private meeting areas on the upper floor and open networking spaces on the ground level. The design conveyed order, freshness, and approachability, allowing the brand to position itself as a benchmark within the logistics sector with a distinctive identity and strong aesthetic sensitivity. A carefully executed project that enhanced brand visibility among more than 45,000 attendees.
#ExperienceTheFuture | Design and execution by Elephant Projects
Where technology and architecture merge to create memorable realities.






