For Christmasworld in Frankfurt, we designed for Gerimport a thematic space that translates the Christmas universe into a functional and highly visible exhibition architecture. The concept is developed as a contemporary “Christmas Village”: a grid of gateway-style entrances that creates an intuitive flow through product “streets,” with strong brand impact at height thanks to an overhead truss structure and perimeter crowns branded with GERIMPORT, visible from multiple angles across the hall.
The design combines warm materials (volumes and plinths in wood finish with the domain www.gerimport.com integrated) and a green carpet base that provides contrast, organizes circulation, and reinforces the “market” atmosphere. Inside, the “cabins” with decorative roofs bring an emotional tone to the project, while vertical digital totems and large-format screens enable seasonal campaigns and dynamic product presentations. The space also integrates a service area with bar/counter and back office, designed to efficiently handle meetings and order closures on-site.
The result is a photogenic, modular, and scalable stand that balances festive atmosphere with commercial efficiency: maximum exposure across multiple fronts, clear circulation, and a strong brand presence aligned with Gerimport’s international positioning within the Christmasworld ecosystem.
