For BIEMH Bilbao, we designed for Prismacim a corporate technological stand with strong architectural presence, conceived as a two-level hub for demonstration and business negotiations. The proposal is structured with an open ground floor for customer engagement and live demos, reinforced by a large-format audiovisual front, and an upper floor designed as an Executive Lounge with glass railing, dedicated to high-quality meetings and hospitality. This configuration enhances the brand’s premium perception while optimizing lead generation.
Brand communication is delivered through a large suspended banner co-branded with Siemens, backlit logos, and a perimeter band listing key solutions (Solid Edge, CAM Pro, Femap, Capital, Polarion, and Teamcenter), ensuring strong visibility from a distance and immediate positioning within the industrial environment.
From a technical standpoint, the stand integrates a raised platform with grey exhibition carpet, lacquered carpentry signage, two 100” screens and three 75” screens, meeting furniture, and operational support areas (storage, wine cooler, coffee machine, and service area). The result is a highly functional, scalable stand designed to maximize commercial conversion.
