For Ambiente Frankfurt 2026, we designed for Gerimport a corporate stand with strong commercial impact, conceived as a linear showroom that maximizes visibility and product display capacity along the aisle. The concept is built around a large anthracite overhead band (front fascia) featuring a repeated logo and a line of spotlights, creating a continuous frame recognizable from a distance and reinforcing brand presence in a highly competitive environment.
The proposal organizes the experience through repeatable product modules: stepped podiums at three heights (13 units) with a white finish and integrated LED lighting on the aisle-facing sides, designed to structure collections, enhance readability, and multiply points of attraction. On the sides and key areas, backlit lightboxes and colored methacrylate elements are incorporated to elevate graphic impact and communicate scale and capabilities (portfolio, showroom, logistics, and international presence) without overwhelming the visitor journey. The whole space is anchored by a large carpeted base that organizes circulation and visually separates the “Gerimport universe” from the exhibition aisle.
From a technical perspective, the project features a perimeter structure in lacquered carpentry in corporate red (PMS 2347C / #E10600) combined with anthracite, an intensive lighting system (slim spotlights distributed along the perimeter), and an electrical setup designed for real operations: mobile power strips integrated into podiums, dedicated supply for the bar and back office, and outlets in work areas. Functionally, the stand includes a service bar with cable management solutions (for coffee machines and daily use), storage areas, and support zones, aligning brand aesthetics with B2B commercial efficiency.
