At IFEMA Madrid’s Hall 5.1, Mundo Pixar was unveiled as the largest Pixar immersive experience ever held worldwide. This unprecedented exhibition allowed hundreds of thousands of visitors to step into Pixar’s most iconic universes, recreated with astonishing realism across more than 3,000 m2 of exhibition space.
The journey guided attendees through life-size sets of beloved films that defined generations, including Toy Story, Up, Monsters Inc., Finding Nemo, Coco, Ratatouille, Inside Out, and Cars. Each space combined scenography, intelligent lighting, and state-of-the-art audiovisual resources to deliver a truly immersive experience.
Elephant Projects played a central role in this production, executed in just 21 days of intensive work with a multidisciplinary team of builders, carpenters, electricians, audiovisual experts, and set designers. The project reached spectacular dimensions, with structures rising up to 8 meters high, graphic production covering 80% of all visual elements, and a narrative design crafted to move both families and passionate Pixar fans alike.
With this production, Mundo Pixar Madrid was consolidated as an international benchmark in immersive thematic exhibitions, creating an unprecedented impact in the entertainment sector.
