With an impressive architectural deployment of 1,080 m2, the Grupo Orenes stand was one of the largest and most impactful showcases at ICE Barcelona, the world’s leading gaming and entertainment event.This thematic, corporate technology-driven space combined an immersive narrative with cutting-edge digital solutions, seamlessly integrating entertainment, sophistication, and business strategy into a high-level
sensory experience.
The design featured an enveloping structure with dynamic lines, scenographic settings, fully integrated audiovisual systems, and dedicated areas for gaming, networking, and VIP hospitality. Every square meter was meticulously crafted to evoke emotions, showcase innovation, and reinforce Orenes’ positioning as a leader in gaming and technology-driven entertainment.Before an audience of over 85,000 attendees,
the stand became a true hub of interaction, generating high-quality traffic, maximum visibility, and a brand perception aligned with the future of digital entertainment.
