With a 160 m2 exhibition space, the stand designed for PrimaFrio at Fruit Attraction was conceived as a high-impact corporate structure, featuring a fully customized architectural aesthetic rich in visual symbolism. Inspired by the fluidity of transport and logistics technology, the space combined curved shapes with a deep blue envelope and vibrant yellow accents, reinforcing the brand identity from
every angle of the venue.
The structure became a true focal point within the food pavilion, integrating interactive areas, meeting spaces, and service counters that promoted direct engagement with visitors and clients. The 100% tailor-made design allowed PrimaFrio to stand out among more than 85,000 attendees, consolidating its leadership in the logistics and fresh produce transportation sector, while creating an environment where innovation and functionality seamlessly met cutting-edge corporate design.
