With an elegant and organic architectural design, the Isabel Alonso stand stood out at Fruit Attraction for its thematic corporate approach, creating an environment that combined nature, sustainability, and hospitality.
Within a 128 m2 space, the design incorporated elevated greenery, vertical gardens, and warm wooden finishes, projecting an image aligned with the values of responsible logistics and environmental commitment.
The stand was conceived as an immersive experience for visitors and clients, featuring a two-level layout that included private meeting rooms on the upper floor and open networking areas on the ground level. The design conveyed a sense of order, freshness, and approachability, enabling the brand to position itself as a benchmark in the logistics sector, with a distinct identity and refined aesthetic sensitivity.
Meticulously executed down to the smallest detail, the project enhanced the brand’s visibility before an audience of more than 45,000 attendees.
