At the year’s most significant financial event, EuroFinance, J.P. Morgan unveiled a high-level spatial proposal covering 560 m2 divided into three distinct areas: a 488 m2 corporate lounge area, a 36 m2 main stand, and an auxiliary stand of equal size.
The design, developed by Elephant Projects, addressed the need to combine functionality, hospitality, and brand presence within a premium environment aligned with the institution’s core values: trust, elegance, and technology.
The main stand was conceived as a high-traffic hub for strategic meetings and interactive demonstrations, featuring LED screens, backlit signage, and refined materials such as wood, warm textiles, and ergonomic furnishings. The corporate lounge served as a relaxed extension of the brand with a personalized service atmosphere, while the auxiliary stand provided a more dynamic touchpoint for direct networking.
This project was consolidated as a platform for brand visibility and interaction, positioning J.P. Morgan as a benchmark of excellence in financial and technology trade fair design.
