In an environment that demands constant innovation and a powerful brand image, Aramco presented a 100% custom-designed booth that marked a turning point in technological presence, immersive design, and scenic execution. This large-scale space was conceived as a futuristic environment that communicates leadership, digital transformation, and energy transition.
The design was structured through enveloping architectural volumes, dark finishes with integrated LED lighting, high-definition curved screens, and a visual journey that fused digital storytelling with areas of tactile interaction. Each zone was designed to emphasize the power of energy as an opportunity, generating spaces for dialogue, solution presentations, and real-time technology demonstrations.
From the large overhead structure with suspended screens to the rest areas featuring futuristic ergonomic design, this booth positioned Aramco as a global benchmark in operational excellence and energy sustainability at high-impact international trade shows.
