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December 2023

PIXAR World, Exhibition set-up.

The Espacio 5.1 located in the IFEMA MADRID exhibition centre will host the largest immersive Pixar experience ever held in the world. Attendees will be able to enter the main scenes of films that have marked several generations, such as Up, Cars, Toy Story, Finding Nemo, Inside Out, Coco, Elementary, Lucca and Monsters S. A.


Curated by Disney Pixar Animation Studios, the Pixar World exhibition opened its doors for the first time in Sao Paulo, Brazil, before moving on to Rio de Janeiro. It is now visiting Spain for the first time with a completely realistic setting based on life-size reproductions of scenarios, 3D objects that will complete a totally immersive experience.

Throughout the tour, the public will be able to sit next to famous characters such as Carl in the living room of the house in Up, visit the factory in Monsters S.A. or feel like the cowboy Woody and his friends in Andy’s room from Toy Story. You will also be able to prepare dishes in the kitchen of the Gusteau Restaurant from the film Ratatouille alongside the friendly rodent Remy.


An exhibition designed for the enjoyment of the whole family and for fans of the Disney and Pixar universe, which can now be visited in Madrid thanks to Proactiv Entertainment, Elephant Projects, MP and Ozono Producciones.

Elephant Projects was involved in the set-up project which took 21 days to complete with several teams of specialists including riggers, project managers, carpenters, electricians, audiovisual and set design specialists. The space at the IFEMA MADRID exhibition centre has more than 3,000 square metres of floor space, converted into life-size sets full of details from the films. The scale reaches dimensions with walls up to 8 metres high. Intelligent lighting, audiovisual and interactive elements.


We also print/produce/assemble 80% of the images and set design elements.