The pharmaceutical sector has one key date marked on its professional calendar each year: Infarma. This event has established itself as one of the most relevant gatherings for pharmaceutical companies, laboratories, and businesses in the healthcare field. Each edition of Infarma brings together thousands of professionals seeking innovation, networking, and real growth opportunities.
More than just a congress, Infarma is a connection point between scientific knowledge, market trends, and commercial solutions. In addition, the Infarma exhibition area becomes the main showcase where brands present their latest developments and strengthen their positioning in front of a highly qualified audience.
For companies that are part of the pharmaceutical ecosystem, being present at Infarma is not just a strategic option, but a key opportunity to consolidate relationships and generate new partnerships.
What is Infarma and why is it so relevant?
Infarma is the European Pharmacy Meeting that combines a congress and an exhibition hall within the same space. This dual format makes it a unique event. On one hand, it offers a comprehensive scientific program featuring lectures, round tables, and debates on current pharmaceutical topics. On the other hand, the Infarma exhibitors area brings together companies presenting products, services, and solutions aimed at improving pharmacy management and profitability.
The combination of education, innovation, and networking makes Infarma much more than a sector-specific trade fair. It is a space where the future of pharmacy is defined.
Infarma and sector trends
Each edition of Infarma focuses on the current challenges facing the pharmaceutical community. Digitalization, personalized care, the integration of new technologies, and service diversification are among the recurring themes.
In the Infarma exhibition area, these trends are reflected through technological solutions for point-of-sale management, data analysis tools, specialized equipment, and innovative proposals in dermocosmetics, nutrition, and health products.
The strategic value of Infarma exhibitors
The Infarma exhibitors area is one of the driving forces of the event. This is where brands have the opportunity to generate direct impact, establish contact with pharmacists and purchasing managers, and present their value propositions in an experiential way.
Participating as one of the Infarma exhibitors means competing for attention in a highly professional environment. For this reason, the way a brand presents itself is just as important as the product or service it offers. Location, stand design, and the experience created within the space decisively influence visitor perception.
How to stand out at Infarma with a stand
At a trade fair of Infarma’s level, having a clear presence strategy is essential. It is not enough to simply have a space within the Infarma exhibitors area. You need to design a proposal that communicates identity, professionalism, and differentiation.
The stand becomes the brand’s calling card. It is the first point of contact with visitors and the element that can either attract attention or cause a company to go unnoticed. Temporary architecture, lighting, spatial layout, and visual coherence with corporate identity are decisive factors.
At Elephant Projects, we understand that participating in Infarma is not just about occupying square meters, but about creating an environment that encourages conversation, strengthens positioning, and facilitates the closing of opportunities.
If your company is going to be among the exhibitors at the next edition of Infarma, now is the time to plan a presence that matches your objectives. We design and build stands that combine creativity, functionality, and strategy so your brand stands out in a competitive environment.
We help you turn that space into a memorable experience that connects with your audience and generates real results. Shall we support you in your next Infarma project?
