ICE Barcelona is the most important professional trade show worldwide for the gaming industry, including gaming, iGaming, casinos, sports betting, lotteries, payments, and technology applied to the sector.
Participating in ICE means having direct access to decision-makers, international operators, regulators, technology platforms, payment providers, game studios, and innovation experts. For any brand in the sector, it is the perfect setting to gain visibility, present solutions, generate qualified leads, and close global deals.
We understand the relevance of ICE within the gaming ecosystem and what it represents for your positioning. That is why we design stands that not only stand out visually, but also optimize commercial interactions and boost your business opportunities.
ICE: an event where the future of gaming comes together
ICE Barcelona brings together every year 65,000+ professionals, 600+ exhibitors, regulators from more than 70 jurisdictions, brands from 118 countries, and over 200 specialized speakers. These figures reflect why ICE is considered the most influential trade show in the sector.
ICE is not just an exhibition space: it is an international hub for knowledge, networking, and trends, structured around different strategic areas.
World Gaming Forum
A meeting point for CEOs, ministers, regulators, and industry leaders, where policies, regulation, market strategies, and innovation are discussed.
ICE Innovators
A space that recognizes solutions transforming gaming, especially in areas such as AI, responsible gaming, and player protection.
Esports Arena
A high media-impact area where competitions, demonstrations, and activations connect with a young and specialized audience.
iGB Affiliate (associated with ICE)
A key event for companies focused on affiliate marketing, user acquisition, online casinos, and sports betting. It runs in parallel and shares direct synergies with ICE.
This structure makes ICE an unparalleled platform for boosting positioning, generating high-value connections, and communicating innovation.
We design your stand to stand out at ICE Barcelona
At Elephant Projects, we design and build stands that function as strategic commercial tools within the trade show. Our approach combines creativity, functional architecture, and a clear results-driven focus.
We take care of the entire process from start to finish: we develop the 3D conceptual design, manage full production with quality control, coordinate logistics, transport, and installation at Fira Barcelona, and integrate technology, demo areas, and private meeting spaces within a coherent and functional stand. We also work on signage and messaging adapted to your vertical so that your value proposition is clear and differentiated.
We know that competition at ICE is intense and time is limited, which is why we design spaces that attract traffic, facilitate demonstrations, encourage conversations, and turn visitors into real opportunities.
Participating in ICE with a clear strategy
ICE is a business-driven environment. Most attendees arrive with pre-scheduled agendas, purchase intent, and an active search for technology partners. A well-designed stand makes the difference between capturing their attention or losing it.
We help you optimize your presence within the visitor flow, present your products clearly and distinctively, and create a comfortable environment that encourages high-quality meetings and negotiations. We work so that you can communicate your value proposition in a matter of seconds and strengthen your position in a highly competitive sector like gaming. We know what ICE demands and what your brand needs to stand out on this global stage.
At Elephant Projects, we want to support you in this edition of ICE Barcelona. We design spaces that create impact, attract the right profiles, and turn visits into business.
Contact us and let’s start designing your stand for ICE. Let’s make your brand lead the conversation at the most important gaming event in the world.
