Every year, the fruit and vegetable sector finds in Madrid one of its main international meeting points. Fruit Attraction brings together producers, distributors, exporters, buyers and service companies from across the fruit and vegetable value chain.
Organised by IFEMA MADRID and FEPEX, the trade fair has experienced significant growth since its first edition in 2009. From just over 350 exhibitors, it has grown to bring together more than 2,400 companies and over 120,000 professionals, with attendees from more than 150 countries.
These figures make Fruit Attraction Madrid a strategic showcase for presenting products, finding new customers and strengthening companies’ presence in international markets.
A meeting point for producers and buyers
One of Fruit Attraction’s greatest strengths is its commercial focus. Producers and marketers present their campaigns while buyers, importers, distributors and retail chains look for suppliers and new opportunities.
For exhibiting companies, this makes it possible to concentrate meetings with professionals from numerous markets into just a few days. The trade fair thus becomes a space for presenting new developments, establishing agreements and maintaining contact with customers and distributors.
Much more than fruit and vegetables
Although fresh produce is the main focus, Fruit Attraction Madrid now represents a large part of the sector’s value chain.
Fresh Produce brings together the fruit and vegetable offering from producers, cooperatives and marketers. Around it, there is a significant auxiliary industry related to packaging, machinery, preservation and specialised services.
Technological innovation also plays a prominent role. Precision agriculture solutions, digitalisation, automation and varietal improvement show how technology is helping producers work more efficiently.
This is complemented by Fresh Food Logistics, focused on transport, the cold chain and the management of perishable products, all essential aspects for ensuring that fruit and vegetables maintain their quality until they reach the market.
Innovation and sustainability at Fruit Attraction
The fruit and vegetable industry faces challenges related to water availability, production costs, logistics and new consumer demands. That is why innovation is becoming increasingly prominent at Fruit Attraction.
The trade fair provides an opportunity to discover new varieties, marketing formats and technologies aimed at optimising crops and using resources more efficiently.
Sustainability also occupies an important place, especially in areas such as reducing plastics, developing recyclable packaging, making better use of resources and optimising transport.
The stand as a commercial space
At a trade fair with thousands of companies, standing out is essential. The stand must be easily recognisable while also being prepared for intense commercial activity.
At Fruit Attraction Madrid, the product should take centre stage. Lighting, colours and layout can help present fruit and vegetables attractively and reinforce concepts such as freshness, quality, origin or sustainability.
It is also important to provide areas for meetings, tastings and storage. Many exhibitors receive international buyers during the trade fair, so the stand should make it easy to move from product display to commercial conversation.
Elephant Projects and your stand at Fruit Attraction
At Elephant Projects we design and build customised stands for companies participating in Fruit Attraction Madrid.
We create spaces adapted to the fruit and vegetable sector, designed to showcase products, receive buyers and convey each company’s identity. We take care of design, technical development, manufacturing, transport, assembly and dismantling so that exhibitors can focus on their customers.
If you are going to participate in Fruit Attraction, we can help you create an attractive, functional stand designed to turn visits into commercial opportunities.
What is Fruit Attraction?
Fruit Attraction is an international trade fair specialising in the fruit and vegetable sector. It brings together producers, marketers, distributors, buyers, logistics companies, technology providers and companies linked to the fruit and vegetable industry.
Where is Fruit Attraction held?
Fruit Attraction is held at IFEMA MADRID, where it occupies different halls organised by areas of activity, products and services related to the fruit and vegetable value chain.
Who organises Fruit Attraction Madrid?
The trade fair is organised by IFEMA MADRID and FEPEX, the Spanish Federation of Associations of Producers and Exporters of Fruit, Vegetables, Flowers and Live Plants.
What companies participate in Fruit Attraction?
Fruit Attraction brings together companies from a wide range of fields, including fruit and vegetable producers, cooperatives, exporters, distributors, retail chains, packaging companies, agricultural machinery manufacturers, technology providers, logistics companies and specialised service providers.
What can you find at Fruit Attraction?
In addition to fresh fruit and vegetables, the trade fair showcases innovations related to precision agriculture, new varieties, packaging, automation, logistics, preservation, the cold chain and solutions for improving crop efficiency.
What is Fresh Food Logistics at Fruit Attraction?
Fresh Food Logistics is the area specialising in transport, storage and cold chain solutions for perishable products. Its aim is to bring together companies and technologies related to the proper preservation and distribution of fresh food.
Why is stand design important at Fruit Attraction?
Fruit Attraction brings together thousands of companies, so having a recognisable stand helps exhibitors stand out within the halls. The design should facilitate product display, business meetings and interaction with buyers and distributors, while also clearly conveying the brand’s identity.
What should a stand for Fruit Attraction include?
A stand for Fruit Attraction can include product display areas, meeting spaces, tasting areas, storage and graphic or audiovisual resources. The layout will depend on each exhibitor’s objectives and the type of product they want to present.
Does Elephant Projects design stands for Fruit Attraction Madrid?
Yes. Elephant Projects develops customised stands for exhibiting companies, taking care of the design, technical development, manufacturing, transport, assembly, and dismantling of the exhibition space.
