BWW, Barcelona Wine Week, has established itself as one of the benchmark trade fairs for the wine sector in Spain and Southern Europe. Held annually in Barcelona, this professional event brings together wineries, appellations of origin, distributors, importers, sommeliers, and wine influencers in an environment designed to generate business, visibility, and international positioning.
Taking part in BWW means being part of an event that is committed to quality, territorial identity, and the international projection of wine. The trade fair focuses on the value of origin, the diversity of wine-growing regions, and the ability of wine to connect culture, gastronomy, and wine tourism. For exhibiting brands, BWW is a strategic opportunity to present wines, strengthen brand image, and establish long-lasting business relationships.
A trade fair designed for business and international projection
BWW was created with a clear professional focus. The visitor profile is highly qualified and oriented toward purchasing, distribution, and recommendation. International importers, buyers from major retail chains, restaurateurs, specialized distributors, and industry media gather every year in Barcelona to discover new wineries, vintages, and wine projects.
One of BWW’s greatest strengths is its ability to attract an international audience specifically interested in Spanish wine and its diversity. The trade fair is supported by a strong invited buyers program and a meeting agenda that encourages direct contact between supply and demand. This makes BWW an ideal environment for generating real business opportunities in just a few days.
In this context, the stand becomes a key tool. It is the first point of contact with the brand, the space where the wine is tasted, and where the perception of the project is built. That is why at Elephant Projects we design stands that support this moment and turn it into a coherent, carefully curated, and memorable experience.
BWW and the value of territory, wine, and wine tourism
BWW is not just a wine trade fair; it is also a platform to communicate the territory, history, and identity behind each winery. The event gives a leading role to appellations of origin, singular projects, and wineries committed to sustainability, responsible viticulture, and wine tourism as a way of connecting with consumers.
Wine tourism has an increasingly strong presence at BWW, reinforcing the link between wine, experience, and destination. Wineries not only showcase their products, but also their way of understanding wine, their landscape, and their tourism offering. This means that the design of the exhibition space must convey sensations, values, and authenticity, going beyond the mere display of products.
That is precisely the direction we work in, creating spaces that tell stories, reflect the character of the winery, and enhance the tasting and conversation experience that defines BWW.
BWW: a showcase for established brands and emerging projects
One of BWW’s greatest strengths is its ability to bring together established wineries and emerging projects in the same space. This coexistence creates a dynamic atmosphere where innovation, tradition, and new ways of communicating wine naturally come together.
Participating in BWW allows brands to position themselves within a demanding sector, demonstrate brand coherence, and reinforce credibility with an expert audience. For this reason, stand design should not be generic, but tailored to the personality and stage of each project.
We design stands that connect with the spirit of BWW
At Elephant Projects, we design and build stands for BWW with the real rhythm of the trade fair and the specific needs of wineries and exhibiting brands in mind. We create functional tasting spaces, comfortable conversation areas, and environments that invite visitors to stop, taste, and discover the story behind each wine.
We take care of the entire process, from creative conceptualization to installation at the Barcelona exhibition venue. We work with materials, lighting, and design solutions that reinforce each brand’s identity and integrate naturally into the elegant and professional atmosphere that characterizes BWW.
Contact us and let’s start designing your space for BWW. Together, we will turn your presence at Barcelona Wine Week into a memorable and effective experience.
